Patient Funding Alternatives

Patient Funding Alternatives is a company that sets out to identify, track, and help uninsured/underinsured patients access healthcare funding options, and simplify the revenue process for hospitals. The rebranded logo uses a heart, which is common for medical and health-related organizations, as well as a compass. The form of a compass speaks to the fact that PFA helps patients traversing a difficult journey and leads them in the right direction. In addition to the primary logo, a secondary mark was made for the PFA helpers who are recruited to visit hospitals and introduce patients to the solutions that PFA can bring them. This brand heavily relies on showing the human connections that are formed through helping patients receive better care alternatives, and illustrations of a range of lively characters are used to better express this throughout the website and collateral design.