Magnit

Magnit (formerly PRO Unlimited) provides a management platform to organizations which allows them to optimize their contingent workforce. The company had already been well known within their industry so the relaunch had to run a campaign that both informed audiences of the new name and bring awareness to those who were not familiar with PRO Unlimited. Working as part of an integrated team, alongside media and PR, I helped create ads that accompanied the rebrand announcement. These advertisements were used in out of home media and notable websites, such as Forbes, Wall Street Journal, and Spotify. In addition to the advertisements, I created a playbook to be released by Magnit and helped plan additional documents to release in the future.