Forget Me Not 

Forget Me Not is a subscription box company for people who have a family member or loved one with Alzheimer’s. Rather than ordering the box and having it shipped to them, it is delivered to the patient. According to the interests that patients had in their lives, there are a selection of curated boxes that contain objects or scents that may trigger memories for the Alzheimer’s patients. The logo mark uses a string running through to create connections for those with the disease. There is also a staggering shift within the letterforms due to the fact that there is something missing and not quite there for Alzheimer’s patients. This makes the connection more important than ever.