FRIENDS OF CASCO BAY

Friends of Casco Bay was a redesign exercise, in which a more modern and powerful logo was created for the baykeeper in Portland, Maine. The purpose of the Casco Baykeeper is to study changes in the ecosystem and make sure that everyone is doing their duty to keep the bay and wildlife healthy. Another function of the organization is to teach younger generations what they can do to help the cause and why it is so important to do so. The redesign uses the contour of both a fish and an infinity sign to emphasize the fact that the goal is to keep the bay sustainable forever.