Arbor Works LLC

Arbor Works is an arborist company based out of Framingham, Massachusetts. The main goal of this branding project was to create an identity that stood out from the competition and better express the qualities and personality of the crew themselves. Other logos within the industry are primarily green tree illustrations. In order to show the efficient work of the arborists, an abstract and sleek letter “A” was created with the counter acting as an arrow upwards. This arrow also reflects a tree growing in the center of the mark.